To Our Valued Customers,
As part of our commitment to delivering high-quality products that meet evolving regulatory, customer and consumer expectations, Give & Go is phasing out the use of synthetic (chemical) colours and titanium dioxide across our entire portfolio. This includes both branded and private label items in key categories such as cupcakes, brownies, cookies, donuts, decorating kits, and seasonal offerings. We are partnering with leading suppliers to develop vibrant, naturally derived colour solutions that align with today’s consumer preferences. This transition supports our North American goal to fully adopt naturally derived colours by January 1, 2027.
While there is currently no regulatory requirement in Canada, we view this as a proactive step to align with growing consumer demand for simpler, more recognizable ingredients. This decision goes beyond compliance—it reflects our purpose-driven leadership, helping our customers stay ahead of market expectations and strengthening the appeal of our portfolio across North America.
As part of this transition, all new product development will begin to feature naturally derived colours by October 1, 2025.
Your Give & Go Sales Representative will be in touch to review your current assortment, discuss how this change may impact your products, and outline what to expect in the coming months.
We look forward to working closely with you throughout this important evolution.
Warm regards,
Steve Buffington Senior Vice President, Sales, Marketing & Innovation Give & Go Prepared Foods Corp.
AVIN, FOLIC ACID), CORN SYRUP, SOYBEAN AND/OR CANOLA OIL, MARGARINE (SOYBEAN OIL, PALM OIL, WATER, SALT, WHEY [MILK], SOYBEAN LECITHIN, MONOGLYCERIDES, NATURAL FLAVOR, VITAMIN A PALMITATE, VITAMIN D3), SPRINKLES (ICING SUGAR [SUGAR, CORNSTARCH], PALM KERNEL OIL, MODIFIED CORNSTARCH, CORNSTARCH, SUNFLOWER LECITHIN, FD&C YELLOW #6, FD&C YELLOW #5, FD&C BLUE #1, FD&C RED #3, MICA-BASED PEARLESCENT PIGMENT, SHELLAC, POLYSORBATE 60), MODIFIED CORNSTARCH, WHEY (MILK), COCOA POWDER (PROCESSED WITH ALKALI), NONFAT DRY MILK, BUTTER (CREAM, SALT), MONO- AND DIGLYCERIDES, LEAVENING BLEND (SODIUM ACID PYROPHOSPHATE, SODIUM BICARBONATE, CORNSTARCH, MONOCALCIUM PHOSPHATE, CALCIUM SULFATE), SALT, EMULSIFIER (PROPYLENE GLYCOL MONO- AND DIESTERS OF FATS AND FATTY ACIDS, MONO- AND DIGLYCERIDES, SOYBEAN LECITHIN, CITRIC ACID [PRESERVATIVE]), NATURAL FLAVOR, FD&C BLUE #1 LAKE, FD&C BLUE #2 LAKE, FD&C RED #40 LAKE, FD&C RED #3, FD&C YELLOW #5, SOYBEAN LECITHIN.
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prinkles.
KERNEL OIL, MONOGLYCERIDES, POLYSORBATE 60), EGGS, BLEACHED ENRICHED WHEAT FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID), CORN SYRUP, SOYBEAN AND/OR CANOLA OIL, MARGARINE (SOYBEAN OIL, PALM OIL, WATER, SALT, WHEY [MILK], SOYBEAN LECITHIN, MONOGLYCERIDES, NATURAL FLAVOR, VITAMIN A PALMITATE, VITAMIN D3), SPRINKLES (ICING SUGAR [SUGAR, CORNSTARCH], PALM KERNEL OIL, MODIFIED CORNSTARCH, CORNSTARCH, SHELLAC, SUNFLOWER LECITHIN, FD&C RED #40, FD&C RED #3, POLYSORBATE 60), MODIFIED CORNSTARCH, WHEY (MILK), COCOA POWDER (PROCESSED WITH ALKALI), NONFAT DRY MILK, MONO- AND DIGLYCERIDES, BUTTER (CREAM, SALT), LEAVENING BLEND (SODIUM ACID PYROPHOSPHATE, SODIUM BICARBONATE, CORNSTARCH, MONOCALCIUM PHOSPHATE, CALCIUM SULFATE), SALT, EMULSIFIER (PROPYLENE GLYCOL MONO- AND DIESTERS OF FATS AND FATTY ACIDS, MONO- AND DIGLYCERIDES, SOYBEAN LECITHIN, CITRIC ACID [PRESERVATIVE]), NATURAL FLAVOR, SOYBEAN LECITHIN, RED BEET CONCENTRATE (COLOR).
ICING SUGAR (SUGAR, CORNSTARCH), SUGAR, WATER, VEGETABLE OIL SHORTENING (CANOLA OIL, PALM OIL, PALM KERNEL OIL, MONOGLYCERIDES, POLYSORBATE 60), BLEACHED ENRICHED WHEAT FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID), EGGS, SOYBEAN AND/OR CANOLA OIL, CORN SYRUP, COCOA POWDER (PROCESSED WITH ALKALI), SPRINKLES (ICING SUGAR [SUGAR, CORNSTARCH], PALM KERNEL OIL, MODIFIED CORNSTARCH, CORNSTARCH, SUNFLOWER LECITHIN, FD&C YELLOW #6, FD&C YELLOW #5, FD&C BLUE #1, FD&C RED #3, SHELLAC, POLYSORBATE 60), MODIFIED CORNSTARCH, MARGARINE (SOYBEAN OIL, PALM OIL, WATER, SALT, WHEY [MILK], SOYBEAN LECITHIN, MONOGLYCERIDES, NATURAL FLAVOR, VITAMIN A PALMITATE, VITAMIN D3), WHEY (MILK), NONFAT DRY MILK, MONO- AND DIGLYCERIDES, LEAVENING BLEND (SODIUM ACID PYROPHOSPHATE, SODIUM BICARBONATE, CORNSTARCH, MONOCALCIUM PHOSPHATE, CALCIUM SULFATE), SALT, BUTTER (CREAM, SALT), NATURAL FLAVOR, EMULSIFIER (PROPYLENE GLYCOL MONO- AND DIESTERS OF FATS AND FATTY ACIDS, SOYBEAN LECITHIN, CITRIC ACID [PRESERVATIVE]), SOYBEAN LECITHIN.
OIL, MONOGLYCERIDES, POLYSORBATE 60), BLEACHED ENRICHED WHEAT FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID), EGGS, SOYBEAN AND/OR CANOLA OIL, CORN SYRUP, COCOA POWDER (PROCESSED WITH ALKALI), SPRINKLES (ICING SUGAR [SUGAR, CORNSTARCH], PALM KERNEL OIL, MODIFIED CORNSTARCH, CORNSTARCH, SUNFLOWER LECITHIN, FD&C YELLOW #6, FD&C YELLOW #5, FD&C BLUE #1, FD&C RED #3, SHELLAC, POLYSORBATE 60), MODIFIED CORNSTARCH, WHEY (MILK), NONFAT DRY MILK, MONO- AND DIGLYCERIDES, SALT, LEAVENING BLEND (SODIUM ACID PYROPHOSPHATE, SODIUM BICARBONATE, CORNSTARCH, MONOCALCIUM PHOSPHATE, CALCIUM SULFATE), NATURAL FLAVOR, BUTTER (CREAM, SALT), EMULSIFIER (PROPYLENE GLYCOL MONO- AND DIESTERS OF FATS AND FATTY ACIDS, MONO- AND DIGLYCERIDES, SOYBEAN LECITHIN, CITRIC ACID [PRESERVATIVE]), SOYBEAN LECITHIN.
PALM KERNEL OIL, MONOGLYCERIDES, POLYSORBATE 60), BLEACHED ENRICHED WHEAT FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID), EGGS, SOYBEAN AND/OR CANOLA OIL, CORN SYRUP, MARGARINE (SOYBEAN OIL, PALM OIL, WATER, SALT, WHEY [MILK], SOYBEAN LECITHIN, MONOGLYCERIDES, NATURAL FLAVOR, VITAMIN A PALMITATE, VITAMIN D3), MODIFIED CORNSTARCH, WHEY (MILK), SPRINKLES (ICING SUGAR [SUGAR, CORNSTARCH], PALM KERNEL OIL, MODIFIED CORNSTARCH, CORNSTARCH, SUNFLOWER LECITHIN, SHELLAC, COLOR [MICA- BASED PEARLESCENT PIGMENT]), NONFAT DRY MILK, MONO- AND DIGLYCERIDES, BUTTER (CREAM, SALT), LEAVENING BLEND (SODIUM ACID PYROPHOSPHATE, SODIUM BICARBONATE, CORNSTARCH, MONOCALCIUM PHOSPHATE, CALCIUM SULFATE), SALT, EMULSIFIER (PROPYLENE GLYCOL MONO- AND DIESTERS OF FATS AND FATTY ACIDS, MONO- AND DIGLYCERIDES, SOYBEAN LECITHIN, CITRIC ACID [PRESERVATIVE]), NATURAL FLAVOR, SOYBEAN LECITHIN.
ICING SUGAR (SUGAR, CORNSTARCH), SUGAR, CREAM CHEESE (CREAM, NONFAT MILK, SALT, LOCUST BEAN GUM, BACTERIAL CULTURE), VEGETABLE OIL SHORTENING (CANOLA OIL, PALM OIL, PALM KERNEL OIL, MONOGLYCERIDES, POLYSORBATE 60), BLEACHED ENRICHED WHEAT FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID), SOYBEAN AND/OR CANOLA OIL, EGGS, WATER, CHOCOLATE LIQUOR, MODIFIED CORNSTARCH, WHEY (MILK), RED VELVET CRUMBS (SUGAR, ENRICHED WHEAT FLOUR [WHEAT FLOUR, NIACIN, REDUCED IRON, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID], YELLOW CORN FLOUR, CANOLA OIL, COCOA POWDER [PROCESSED WITH ALKALI], CORNSTARCH, NATURAL AND ARTIFICIAL FLAVOR, COLOR [FD&C RED #40 LAKE]), LEAVENING BLEND (SODIUM ACID PYROPHOSPHATE, SODIUM BICARBONATE, CORNSTARCH, MONOCALCIUM PHOSPHATE, CALCIUM SULFATE), COLOR (FD&C RED #40, BETA CAROTENE), SALT, MONO- AND DIGLYCERIDES, EMULSIFIER (PROPYLENE GLYCOL MONO- AND DIESTERS OF FATS AND FATTY ACIDS, MONO- AND DIGLYCERIDES, SOYBEAN LECITHIN, CITRIC ACID [PRESERVATIVE]), COCOA POWDER (PROCESSED WITH ALKALI), NATURAL FLAVOR, SOYBEAN LECITHIN.
REDUCED IRON, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID), CREAM CHEESE (CREAM, NONFAT MILK, SALT, LOCUST BEAN GUM, BACTERIAL CULTURE), VEGETABLE OIL SHORTENING (CANOLA OIL, PALM OIL, PALM KERNEL OIL, MONOGLYCERIDES, POLYSORBATE 60), CARROTS, SOYBEAN AND/OR CANOLA OIL, EGGS, WATER, MODIFIED CORNSTARCH, WHEY (MILK), MOLASSES, CINNAMON GRAHAM COOKIE CRUMBS (ENRICHED WHEAT FLOUR [WHEAT FLOUR, NIACIN, REDUCED IRON, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID], SUGAR, PALM OIL, GRAHAM FLOUR, CORN SYRUP, MOLASSES, CINNAMON, SALT), LEAVENING BLEND (SODIUM ACID PYROPHOSPHATE, SODIUM BICARBONATE, CORNSTARCH, MONOCALCIUM PHOSPHATE, CALCIUM SULFATE), SALT, CINNAMON, EMULSIFIER (PROPYLENE GLYCOL MONO- AND DIESTERS OF FATS AND FATTY ACIDS, MONO- AND DIGLYCERIDES, SOYBEAN LECITHIN, CITRIC ACID [PRESERVATIVE]), MONO- AND DIGLYCERIDES, NATURAL FLAVOR, SOYBEAN LECITHIN, POTASSIUM SORBATE (PRESERVATIVE), BETA CAROTENE (COLOR).
TERIAL CULTURE), VEGETABLE OIL SHORTENING (CANOLA OIL, PALM OIL, PALM KERNEL OIL, MONOGLYCERIDES, POLYSORBATE 60), BLEACHED ENRICHED WHEAT FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID), EGGS, SOYBEAN AND/OR CANOLA OIL, WATER, PUMPKIN, MODIFIED CORNSTARCH, WHEY (MILK), SOYBEAN LECITHIN, CINNAMON COOKIE CRUMBS (ENRICHED WHEAT FLOUR [WHEAT FLOUR, NIACIN, REDUCED IRON, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID], SUGAR, PALM OIL, GRAHAM FLOUR, CORN SYRUP, MOLASSES, CINNAMON, SALT), LEAVENING BLEND (SODIUM ACID PYROPHOSPHATE, SODIUM BICARBONATE, CORNSTARCH, MONOCALCIUM PHOSPHATE, CALCIUM SULFATE), SALT, MONO- AND DIGLYCERIDES, EMULSIFIER (PROPYLENE GLYCOL MONO- AND DIESTERS OF FATS AND FATTY ACIDS, MONO- AND DIGLYCERIDES, SOYBEAN LECITHIN, CITRIC ACID [PRESERVATIVE]), SPICES, CORN SYRUP, NATURAL FLAVOR, LEMON JUICE CONCENTRATE, GUM BLEND (XANTHAN GUM, SODIUM ALGINATE, GUAR GUM), POTASSIUM SORBATE (PRESERVATIVE), BETA CAROTENE (COLOR).
XANTHAN GUM, LOCUST BEAN GUM, CARRAGEENAN, SODIUM BENZOATE [PRESERVATIVE], PECTIN, POTASSIUM SORBATE [PRESERVATIVE], FD&C BLUE #1, FD&C RED#40), WATER, BLEACHED ENRICHED WHEAT FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID), EGGS, SOYBEAN AND/OR CANOLA OIL, VEGETABLE OIL SHORTENING (CANOLA OIL, PALM OIL, PALM KERNEL OIL, MONOGLYCERIDES, POLYSORBATE 60), CORN SYRUP, MARGARINE (SOYBEAN OIL, PALM OIL, WATER, SALT, WHEY [MILK], SOYBEAN LECITHIN, MONOGLYCERIDES, NATURAL FLAVOR, VITAMIN A PALMITATE, VITAMIN D3), MODIFIED CORNSTARCH, WHEY (MILK), NONFAT DRY MILK, LEAVENING BLEND (SODIUM ACID PYROPHOSPHATE, SODIUM BICARBONATE, CORNSTARCH, MONOCALCIUM PHOSPHATE, CALCIUM SULFATE), MONO- AND DIGLYCERIDES, SALT, BUTTER (CREAM, SALT), EMULSIFIER (PROPYLENE GLYCOL MONO- AND DIESTERS OF FATS AND FATTY ACIDS, MONO- AND DIGLYCERIDES, SOYBEAN LECITHIN, CITRIC ACID [PRESERVATIVE]), NATURAL FLAVOR, SOYBEAN LECITHIN.
NIACIN, REDUCED IRON, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID), VEGETABLE OIL SHORTENING (CANOLA OIL, PALM OIL, PALM KERNEL OIL, MONOGLYCERIDES, POLYSORBATE 60), EGGS, SOYBEAN AND/OR CANOLA OIL, CORN SYRUP, MARGARINE (SOYBEAN OIL, PALM OIL, WATER, SALT, WHEY [MILK], SOYBEAN LECITHIN, MONOGLYCERIDES, NATURAL FLAVOR, VITAMIN A PALMITATE, VITAMIN D3), MODIFIED CORNSTARCH, WHEY (MILK), NONFAT DRY MILK, MONO- AND DIGLYCERIDES, LEAVENING BLEND (SODIUM ACID PYROPHOSPHATE, SODIUM BICARBONATE, CORNSTARCH, MONOCALCIUM PHOSPHATE, CALCIUM SULFATE), BUTTER (CREAM, SALT), NATURAL FLAVOR, SALT, LEMON PEEL, EMULSIFIER (PROPYLENE GLYCOL MONO- AND DIESTERS OF FATS AND FATTY ACIDS, MONO- AND DIGLYCERIDES, SOYBEAN LECITHIN, CITRIC ACID [PRESERVATIVE]), SOYBEAN LECITHIN, SEA SALT, FD&C YELLOW #5, FD&C BLUE #1, LEMON OIL.
CONDENSED MILK [WHOLE MILK, SUGAR, LACTOSE], MODIFIED CORNSTARCH, PALM KERNEL OIL, BUTTER [CREAM, SALT], CARAMEL COLOR, SALT, SODIUM ACID SULFATE, POTASSIUM SORBATE [PRESERVATIVE], GELLAN GUM, FD&C YELLOW #5, FD&C YELLOW #6, TITANIUM DIOXIDE), WATER, BLEACHED ENRICHED WHEAT FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID), EGGS, SOYBEAN AND/OR CANOLA OIL, VEGETABLE OIL SHORTENING (CANOLA OIL, PALM OIL, PALM KERNEL OIL, MONOGLYCERIDES, POLYSORBATE 60), CORN SYRUP, MARGARINE (SOYBEAN OIL, PALM OIL, WATER, SALT, WHEY [MILK], SOYBEAN LECITHIN, MONOGLYCERIDES, NATURAL FLAVOR, VITAMIN A PALMITATE, VITAMIN D3), MODIFIED CORNSTARCH, WHEY (MILK), NONFAT DRY MILK, LEAVENING BLEND (SODIUM ACID PYROPHOSPHATE, SODIUM BICARBONATE, CORNSTARCH, MONOCALCIUM PHOSPHATE, CALCIUM SULFATE), NATURAL FLAVOR, MONO- AND DIGLYCERIDES, SALT, BUTTER (CREAM, SALT), EMULSIFIER (PROPYLENE GLYCOL MONO- AND DIESTERS OF FATS AND FATTY ACIDS, MONO- AND DIGLYCERIDES, SOYBEAN LECITHIN, CITRIC ACID [PRESERVATIVE]), SOYBEAN LECITHIN, CARAMEL COLOR (CONTAINS SULFUR DIOXIDE), BETA CAROTENE (COLOR).
