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Mondelez International Completes Acquisition of Give & Go  

Mondelez International Completes Acquisition of Give & Go

  • Give & Go is the North American leader in fully-finished sweet baked goods
  • Acquisition further expands Mondelez International’s leadership in broader snacking
  • Current Give & Go management team will maintain a minority interest


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DEERFIELD, Ill. – April 1, 2020 – Mondelez International today announced it has completed its previously announced agreement to acquire a significant majority interest in Give & Go, a North American leader in fully-finished sweet baked goods and owners of the famous two-bite® brand of brownies and the Create-A-Treat® brand, known for cookie and gingerbread house decorating kits.

“As we continue to establish foundations in fast-growing snacking adjacencies, this is an important acquisition for our company that supports our ambition to lead the future of snacking,” said Glen Walter, Executive Vice President and President, North America for Mondelez International. “We look forward to working with the Give & Go management team as they build on their leading position in the large and fast-growing in-store bakery channel.”

“This is a unique opportunity for Give & Go to join the Mondelez International family and benefit from their capabilities to accelerate innovation, consumer engagement and strategic retail partnerships.  We had a very successful partnership with THL and thank them for their support over the last three-and-a-half years,” said Joel Flatt, President and CEO, Give & Go.

As with other recent acquisitions including Perfect Snacks and Tate’s Bake Shop, Mondelez International will operate Give & Go separately in order to nurture its innovative and entrepreneurial spirit. Give & Go will benefit from access to Mondelez International’s consumer and channel insights, procurement, marketing and sales resources to expand the reach of its famous brands to more consumers. Give & Go’s senior leadership team will retain a minority interest in the company and continue to run the business from their existing headquarters.

About Mondelez International

Mondelez International, Inc. (NASDAQ: MDLZ) empowers people to snack right in over 150 countries around the world. With 2019 net revenues of approximately $26 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelez International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit or follow the company on Twitter at

About Give & Go

Give & Go Prepared Foods Corp is the leader in mini treats within the in-store bakery of retailers across North America. Give & Go produces fully-finished, sweet baked goods for every key season and across four key consumer consumption occasions: Celebration Solutions, Breakfast Solutions, Everyday Treats and Better For You Snacking. Give & Go markets our solutions under our proprietary brands: two-bite®, Create-A-Treat®, Mason St. Bakehouse®, and The Worthy Crumb Pastry Co.®. The Company strives to remain at the forefront of innovation, both in product development and retailer solutions, based on consumer research and a deep understanding of our retail partners’ needs. Learn more at and follow us on LinkedIn.

Forward-Looking Statements

This press release contains forward-looking statements. Words, and variations of words, such as “will,” “expect” and similar expressions are intended to identify these forward-looking statements, including, but not limited to, statements about the expected results of the transaction and the future prospects for the Give & Go business. These forward-looking statements are subject to a number of risks and uncertainties, many of which are beyond Mondelez International’s control, which could cause Mondelez International’s actual results to differ materially from those indicated in these forward-looking statements. Please also see Mondelez International’s risk factors, as they may be amended from time to time, set forth in its filings with the SEC, including its most recently filed Annual Report on Form 10-K. Mondelez International disclaims and does not undertake any obligation to update or revise any forward-looking statement in this press release, except as required by applicable law or regulation.

The product that started it all – we’ve built our reputation on moist, fudgy, and super chocolaty brownies, available in different sizes and pack configurations. These brownies are sure to please, whether used as a grab and go item, a dessert option, or as an ingredient in your own menu creation.

These cinnamon rolls are pure magic! Inside, we start with a delicious cinnamon swirl with a touch of brown sugar for just the right amount of sweetness, then enrobe each roll with a honey glaze. As if that weren’t enough, we offer varieties that are topped with a sweet drizzle or a smear of real cream cheese.

An all-time classic – melt in your mouth, soft and chewy cookies. Our two-bite® cookies are made with premium and natural ingredients, making them the ultimate guilt-free indulgence for any occasion.

Serve with a warm glass of milk or coffee, or offer on-the-go in a convenient snack pack for an any-time treat!

The Worthy Crumb Pastry Co.™ two-bite® croissants offer a decadent twist on traditional croissants. These light and fluffy two-bite® croissants are made with authentic laminated pastry dough using traditional pastry shop methods. They are offered in two top pastry shop flavors: Chocolate and Cinnamon. We guarantee that these meticulously crafted pastries will deliver a taste you will savor until the very last crumb! Perfect for breakfast, or with your morning coffee or tea – great served warm.

When it comes to making an elegant impression, no one does it better than Kimberley’s Bakeshoppe™ gourmet cupcakes. Our cupcakes offer the touch of sophistication and quality a foodservice operator needs for special occasions. Kimberley’s Bakeshoppe™ gourmet cupcakes are not only beautiful, they are available in sophisticated trendy flavors like Vanilla Bean, Triple Chocolate and Red Velvet to name a few.

We’ve taken a breakfast and snack time staple and re-imagined it in a unique mini size. We start with a scratch made dough and then fill it with either a tantalizing fruit filling or real cream cheese, then dip in a sweet honey glaze and finally add a drizzle for the perfect finishing touch. These are a must have for any breakfast offering.

The Mason St. Bakehouse® difference: making real ingredients taste really good. Fresh-baked in small batches with thoughtful, wholesome ingredients. It’s truly snacking you can feel good about! Our granola is a deliciously crunchy blend made with whole grain rolled oats, seeds & fruits. Made simple, with no artificial flavors, colors or preservatives. This granola is great for breakfast or snacking!

Our sweet, fresh coconut blend is the secret to these marvellously soft and chewy macaroons, perfectly complemented with a chocolaty coating or drizzle.

When it comes to cupcakes, they are welcomed by everyone! two-bite® mini cupcakes are the perfect bite size menu item for a variety of operations such as catering and banquets.

These delicious mini treats come in popular flavors like vanilla or chocolate. If you are looking for a more decadent menu flavor, our red velvet or salty caramel will do the trick. Your customers will love them no matter what flavor you choose.

Our muffin line-up explores a big new world of taste with an array of gourmet streusel toppings and best in class ingredients. From bite to full size, our muffins are moist and aromatic – you’d swear you just took them out of the oven!
Always baked in small batches with wholesome ingredients, each muffin is loaded with delicious inclusions for a truly homemade appeal. The Worthy Crumb Pastry Co.™ muffins are available in bulk and individually wrapped, perfect for displays, caterings, and grab-and-go snacking.

These triangular shaped treats come in a variety of scrumptious flavors, each topped with a sweet glaze and filled with delicious inclusions like blueberries, cranberries, vanilla beans, and more. The perfect complement to a breakfast menu.

This traditional treat has never tasted this good! Whether filled with a time honored pecan butter filling or a refreshing variety of fruit fillings, each tart starts off with carefully prepared golden pastry for the perfect mini tart experience. Try it on its own, or topped with ice cream, fresh fruit, or chocolate.